People & Culture
What you need to know
The people of the Cook Islands are known as Cook Islanders (or in slang, ‘Kuki’s). We are Polynesian people and have a rich cultural heritage with a deep connection to our environment, history, and traditions. Cook Islanders are closely related to the Maori people of New Zealand, and share linguistic and cultural ties with other Polynesian people including from Tahiti and Samoa.
Kia Orana Values
There is a lot of reference to something called the Kia Orana Values – these are a set of principles based on the culture, essentially embodying the essence of the people and islands, promoting values like respect for the environment, preservation of traditions, and hospitality. Newcomers to the Cook Islands are required to complete a Kia Orana Values Programme as part of the immigration process to gain an understanding of these cultural values, traditions, and way of life, ensuring that integration into the community fosters mutual respect and cultural harmony.
Law & Order
The Cook Islands is generally considered a safe destination with relatively low crime rates. However everyone should be aware of the potential for theft and take sensible precautions to keep your possessions safe. Violent crime is more rare and is generally linked to alcohol-related disputes, and this is most likely to occur in the town centre late at night.
If you do commit a crime, depending on the severity, you may put your work visa at risk and face jail and deportation.
Language
The official languages of the Cook Islands are Cook Islands Māori and English. However, Cook Islands Māori has several distinct variations, with dialects differing across the 15 islands that make up the nation.
Sundays
Sundays are generally considered a day of rest for many, a time to spend with church-related activities and family time. Most major stores are closed on Sundays and alcohol sales are prohibited in the shops. Only a few sporting activities are available on a Sunday.
Helpful tips
The Cook Islands is known for its warmth—both in climate and community! People here value respect, family, and hospitality, so don’t be surprised if a friendly “Kia Orana” (hello) comes with a big smile.
Take the time to learn a few basic words in Cook Islands Māori and attend local events or church gatherings. It’s a great way to connect with your new community, build relationships, and experience the rich cultural traditions that make island life so special.